Leadership isn’t just fixing problems—it’s seeing around corners. My strength? Spotting hurdles before they become roadblocks, this allows me to create solutions before obstacles emerge. This unique ability stems from experience, sharp analysis, and a gut sense for patterns others skip. Identifying issues early keeps every project set up to thrive long-term.
I live for transformation—not just in business, but in people. Winning also means putting talent where it shines brightest. Leading teams, starting ventures, or tweaking strategies, I balance vision with practicality to turn bold concepts into real-world impact.
Raised in East Meadow, NY, I’ve always built things—businesses, designs, strategies. My early years in the flooring industry taught me how to scale a company from zero. That led to mastering marketing, branding, and digital ads. Launching CL Visual was a natural progression—mixing hands-on operational expertise for visual storytelling and large-scale branding. I’ve helped household names craft their identities through print and installation work.
As CL Visual marks its nine-year anniversary, I’m reminded that persistence and calculated moves build staying power. My mentor’s advice still steers me: “My loyalty is to the whole, not the part. If the whole suffers from the attention given to the part, it’s time to replace the part.” That philosophy drives my every decision—protecting the bigger picture.
Beyond CL Visual, I’ve built and scaled ventures like Happy Life Garage (innovative garage solutions), CLVGo (branding financing) or IDMyFleet (a patent-pending fleet system). I partner with industry leaders on projects that redefine what’s possible.
Staying ahead matters. I work and remain active with groups like The Wrap Institute and UASG, keeping my finger on the pulse of new techniques. Training the next gen through Avery Dennison’s wrap classes. That’s how I pay it forward.
Work’s strategic, but life needs balance. When I’m not leading, I’m cooking (shoutout to Grandma’s lessons at age four), building things, traveling, hiking or mentoring. Spending quality time with my daughters keeps me grounded and always learning.
Giving back is also important to me. Through Home Service Freedom (where CL Visual handles fleet branding), I help small businesses stand out. I use my voice to educate and inspire. That’s one legacy I care about.
Integrity fuels everything. At the heart of everything I do is a commitment to my values. My goal is to elevate brands, build businesses, and challenge the status quo—through creativity and strategic vision.
Like I always say, “Forever a teacher, forever a student.” I’m always learning, always sharing. In talks, like my Wrap IQ session, I dive into leadership, culture, and knowing when to fix a team or make tough calls. Here’s my favorite analogy: Running a business is like maintaining a car. If one part keeps breaking and slowing the rest, replace it. That mindset grows teams and businesses while keeping accountability front and center.
From CL Visual to mentoring to pushing industry limits, I’m here to leave a mark,
one built on quality, creativity, and results that stick.
As a member, staying at the forefront of vehicle wrap techniques is achieved through expert training and innovation.
With the company’s membership, we are proud to be the preferred vendor for fleet print and install while being part of a network that empowers home service businesses with growth stragegies
CL Visual’s involvement establishes credibility as a certified professional, recognized for adhering industry leading quality standards. It provides access to exclusive training and networking opportunities.
For over five years, we have hosted hands-on wrap training sessions to elevate industry standards.
Provides instruction in advanced installation techniques for vinyl films, widely used in vehicle wraps and signage.
As proud partners with KickCharge Creative, a trusted industry leader, we offer superior print and installation services to their nationally recognized clients.
Hosted a thought-provoking discussion on the impact leadership in the workplace, sharing insights from my experience of tough beginnings, rapid growth, and addressing my shortcomings.
As the co-founder and president of CL Visual, I have passionately and relentlessly driven the company’s growth since 2015. By combining my passion for art with a commitment to innovative design, I have contributed to our success in the wide-format advertising and vehicle wrap industry.
Christopher DeFeo is a visionary leader known for his creativity, strategic thinking, and expertise in industry trends. With strong project management, time management, and organizational skills, he consistently delivers innovative solutions that drive success. He has a keen ability to recognize problems before they arise, allowing for proactive and effective problem-solving.
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